E-Riznica
Visual Identity
E-Riznica (and the M-Riznica app) is the official digital platform of the Ministry of Finance of the Republic of Croatia, developed by Financijska agencija – Fina. It enables citizens to securely and easily invest in government securities, including treasury bills and government bonds.
The Problem
The platform needed a visual identity that would communicate trust, clarity, and professionalism, while making complex financial information approachable for all users. The identity also had to work seamlessly across digital and print, including the M-Riznica app.
The Solution
We developed a complete visual identity. The logo centers on a key, representing secure access, financial empowerment, and the unlocking of government investment opportunities for citizens. The key is constructed using square elements that reference the Croatian coat of arms. The color palette is drawn from the Croatian flag, using red and blue to reinforce national identity. Typography was selected for clarity, readability, and trust across all applications.
The Results
The new identity gives E-Riznica a modern, approachable presence. Users can navigate financial content with confidence. The key symbol reinforces security and empowerment, while the red and blue colors and consistent visual system support recognition and cohesion across all digital and print communications. Internal stakeholders now have a professional, cohesive identity that reflects the platform’s purpose and values.
Art direction: Igor Manasteriotti, Manasteriotti DS
Brand Consultant: Stipan Rimac, Trawelt
Brand Consultant: Stipan Rimac, Trawelt
