Autoto
Visual Identity
Autototo is an automotive retailer in the market that sells used cars. Fabular agency created the brand strategy, brand story and slogan, and Manasteriotti developed the visual identity.
The new visual identity is based on the letter “t” in the logo suggesting the driver’s position in the car. This association is further amplified by the letter “o” representing the wheels, building up an iconic image of the car driver. The logo has a human focus, and doubling of the letter “t” is a positive outcome associated with the number of satisfied drivers.
Agency: Fabular
Brand Strategy & Creative Director: Anja Bauer Minkara
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Stipan Rimac
Copywriter: Anja Bauer Minkara
Brand Implementor: Jelena Mezga
Art Direction/Design: Igor Manasteriotti
Brand Strategy & Creative Director: Anja Bauer Minkara
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Stipan Rimac
Copywriter: Anja Bauer Minkara
Brand Implementor: Jelena Mezga
Art Direction/Design: Igor Manasteriotti
