Froddo Rebranding
Visual identity | Packaging Design | Collateral | Store Graphics
I was commissioned by Brandoctor agency to redesign one of the most iconic Croatian footwear brands. Based on a strategy developed by Brandoctor, I art directed and designed Froddo's new visual identity, packaging and collateral. A beautiful set of illustrations to accompany certain materials was drawn from the imagination of Croatian illustrator Booboo Tannenbaum.
Logo and symbol application on shoes
Wonderful illustrations by Booboo Tannenbaum, developed for non-corporate materials, shops, gifts, etc.
Agency: Brandoctor
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot Domljanović
Junior Brand Consultant: Stipan Rimac, Željka Zrnić
Brand Implementor: Jelena Mezga
Art director: Igor Manasteriotti
Designers: Igor Manasteriotti, Mia Marić
Illustrator: BooBoo Tannenbaum
Shop concept: Brigada
Communication: Bruketa&Žinić OM
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot Domljanović
Junior Brand Consultant: Stipan Rimac, Željka Zrnić
Brand Implementor: Jelena Mezga
Art director: Igor Manasteriotti
Designers: Igor Manasteriotti, Mia Marić
Illustrator: BooBoo Tannenbaum
Shop concept: Brigada
Communication: Bruketa&Žinić OM
