Kallay&Partners
Visual Identity
Law Firm Kallay&Partners was established in 2006 and has been successfully conducting its business to date, expanding the scope of its activities and increasing the number of clients by providing comprehensive legal services on a single entry point basis for all services.
They needed to clearly communicate their strengths in the national and regional market, something their aging identity wasn’t doing effectively any more. Using a blue, red and white color palette, it was no longer appropriate for their image. In our discovery meetings it was revealed they needed to project restrained, sophisticated power. Marko Kallay, principal partner is also a passionate art collector, with many masterpieces of avantgarde, postavangarde and conceptual art lining the walls of Kallay&Partners office. Called Kallay Collection, many of the pieces are regularly exhibited in galleries throughout the country.
Marketing of law offices is severely restricted in Croatia, so the focus of the understated redesign was on effective typography, paper stock by Fedrigoni and quality print production using gold foil. Their new corporate font (Conglomerate) is a rare combination of serif and sans serif, chosen to show the traditional but modern nature of the firm. Warm gray color system works well with beautiful wood-clad interiors, designed by Stairwell&Loft.
Client: Kallay&Partneri d.o.o.
Agency: Manasteriotti DS
Art Direction and Design: Igor Manasteriotti
Interior Design: Stairwell&Loft
Interior photos: Duško Vlaović
Copywriting: Jelena Babić
Print: Kreativni tisak
Agency: Manasteriotti DS
Art Direction and Design: Igor Manasteriotti
Interior Design: Stairwell&Loft
Interior photos: Duško Vlaović
Copywriting: Jelena Babić
Print: Kreativni tisak
