Smartson
Visual Identity

Visual identity for Smartson, the largest smartphone mobile store and service center in the region. The logo uses symbols of intelligence (glasses, english-style moustache) within a smartphone outline to create a friendly brand icon. This project was designed for Brandoctor Agency (www.brandoctor.com)

Smartson won the 2014 Rebrand Distinction Award.
http://www.rebrand.com/distinction-smartson

Agency: Brandoctor
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Maja Benčić
Copywriters: Anja Bauer Minkara, Petra Despot
Creative directors: Davor Bruketa, Nikola Žinić
Art Director: Igor Manasteriotti
Designers: Igor Manasteriotti, Mia Marić; 
Brand Implementor: Jelena Mezga; 
Retail Design: Brigada 
Photography: Igor Manasteriotti, Domagoj Kunić​​​​​​​

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