Storm Motor Oil
Visual Identity
Storm is a brand of motor oil produced by Motus CEE. More than 90 years of experience resulted in a product of high quality and excellent performance. The design needed to simplify the usual messy oil packaging style, to make it easier for customers to identify the oil they needed. Storm brand is highly professional, yet simple and friendly, with its verbal and visual identity projecting power, great performance and safety.
Logo is inspired by/represents a controlled flow of oil through the engine internals.
Storm is a brand of motor oil produced by Motus CEE. More than 90 years of experience resulted in a product of high quality and excellent performance. The design needed to simplify the usual messy oil packaging style, to make it easier for customers to identify the oil they needed. Storm brand is highly professional, yet simple and friendly, with its verbal and visual identity projecting power, great performance and safety.
Logo is inspired by/represents a controlled flow of oil through the engine internals.
Custom designed icons
Agency: Brandoctor
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Art director/Designer: Igor Manasteriotti
Product Designer: Marko Pavlović
Naming Consultant: Petra Despot
Copywriters: Anja Bauer Minkara, Maja Benčić
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Art director/Designer: Igor Manasteriotti
Product Designer: Marko Pavlović
Naming Consultant: Petra Despot
Copywriters: Anja Bauer Minkara, Maja Benčić
