visual identity
2026
2026
Fabular Branding Agency
The new visual identity for Fabular branding agency celebrates the authenticity of human creativity and the art of storytelling.
The core motif stems from the pencil — the simplest yet most powerful analog writing tool where the first ideas, sketches, and authentic stories are born. In the era of AI technology, the visual element of a sharpened pencil integrated into the letter "F" symbolizes the value of human creativity. Letter F with a pencil detail also serves as a very memorable brand mark.
The blend of modern typography and a timeless detail clearly communicates the essence of the brand: writing meaningful stories with a human touch.
fabular.agency
Art direction/Design: Igor Manasteriotti
Brand strategy: Fabular Branding
Brand strategy: Fabular Branding
